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#001 January 13, 2025

The Hook That Got 2M Views

Plus: Why vertical video is eating everything, and the AI tool saving editors 10 hours/week

Hey Creator,

Welcome to the first issue of Creator Weekly! Every week, I'll share actionable tips, creator spotlights, and news that actually matters for growing your video content.

Let's dive in.


Creator Spotlight: LonelyGirl15

"The best content isn't about being perfect. It's about being consistent and genuinely helpful."

In her recent podcast appearance, LonelyGirl15 shared how she batch-records 4-6 videos in a single day using a teleprompter workflow. The secret? She writes scripts conversationally, then reads them like she's talking to a friend.

5.2M subscribers | Check out her channel


Tip of the Week: The 3-Second Hook Formula

Your first 3 seconds determine everything. Here's what works:

Start with the END result. Show the transformation, the finished product, or the surprising outcome before explaining how you got there. This triggers curiosity and stops the scroll.

Pro tip: Add a text overlay that reinforces your hook. Viewers often watch on mute, so your hook needs to work visually too.


News Roundup

1. YouTube Shorts now supports 3-minute videos

The platform is testing extended Shorts in select markets, giving creators more room to tell stories.

2. Adobe launches AI-powered audio cleanup

New Podcast tool removes background noise with one click. Free tier available.

3. TikTok creators report 40% reach drop

Algorithm changes are pushing users toward longer content. Creators adapting by repurposing to YouTube.


From Our Sponsor: PublishFi

Auto-Caption Any Video in 30 Seconds

PublishFi's AI transcription is now 98% accurate across 50+ languages. Just drag, drop, and your captions are ready to style.

Creators using auto-captions see 40% higher watch time on average.

Try It Free →


That's it for this week. If you found this useful, hit reply and let me know what you'd like to see more of.

Keep creating,

Soham Creator Weekly

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